After work: PR for life science SME:s

23 November 18:00

What is PR and why is it so important? Why in particular should small companies spend money on PR and what is the value of getting exposure in international media?

We have invited leading life science PR strategist Richard Hayhurst who will share his view that PR is an essential tool for SMEs, opening the door to investment, collaborations, market access and sales. Richard Hayhurst has widespread experience in life science PR, working with therapeutic, diagnostic and medtech companies as well as clusters, countries, research centres, NGOs and advocacy groups. He has worked as a PR consultant both for the private and the public sector in the UK and Scandinavia, with a variety of clients such as Cambridge Antibodies, Genzyme, Axis-Shield, Roche, GE, GS, Olympus, Targovax, Immunova, Cambridge Cognition and One Nucleus. Today, Richard runs his own company, Richard Hayhurst Associates in the UK and is partnering with Let ’em Know/Ola Björkman.
 
When; Monday, November 23 2015, 16:00-18:00
Where: Uppsala BIO, Origo, Dag Hammarskjölds väg 10B, Conference room Jupiter
How: The seminar will be held in English. Coffee and a sandwich will be served.
 
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