In this seminar Andrew Hennigan will make the case that social media can no longer be neglected, even by life science businesses, organizations and researchers who do not normally have any need to interact with consumers. He will address the specific needs of smaller life science companies and individual researchers who do not have the resources of large organizations, explaining how they can create and maintain a useful presence in social spaces with minimal effort and zero budget. Participants will have plenty of opportunities to ask questions and to discuss their own specific cases.
Over the last few years social media has become a mainstream channel of communication, but businesses that do not interact with consumers often underestimate the power of social channels, missing many opportunities for communication, collaboration and growth. Beyond the visible conversations on Twitter, Facebook and LinkedIn, these channels also influence search results, media coverage, real world conversation, candidates for recruitment and investors. Even people who never use these channels are influenced by them in their everyday work.
This event will be held in English. Register before August 23.