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Breakfast seminar: Inbound and content marketing

Wednesday, 24 August, 2016 - 07:45 to 09:00

With the development over the past few years of easy access to information over the Internet, one thing has become clear. Most people go online to do their research before buying any product or service. So what is the implication for your business?

Businesses that want to generate more sales and increased awareness benefit greatly by providing valuable content – content their customers are looking for to make an informed buying decision.
 
If you fail to create, and make visible, the type of content that helps your future customers in their "buyer's journey", your chances to influence their buying decisions are very slim. Your competitors will take the lead instead. 
 
The breakfast presentation will cover: 
  • Basics of Inbound & Content Marketing
  • Developing personas and content
  • Social media outreach 
Conducting the seminar will be Julian Stubbs and Robert England from UP THERE, EVERYWHERE, a global cloud based agency and one of the leaders in Inbound in Sweden. UP are a HubSpot Gold Partner agency. 
 
When: August 24, at 08.00-09.00 (breakfast is served from 07.45)
Where: Wenner-Gren Center, Sveavägen 166, floor 24 (take the elevators to floor 23)
How: the registration is now closed, please contact anna.frejd@ssci.se if you would be interested in participating.
 
If you would need to cancel your registration, please contact anna.frejd@ssci.se or use the link you receive when registering.