After 12 years in a number of exciting roles at MSD with a focus on innovation, leadership, and digitalization, I have taken a step towards an industry-wide perspective. The step from having a product as the smallest common denominator to having an industry in focus. The ambition is still to change, innovate, and create collaboration, but now for an entire industry and for a whole healthcare system. A fragmented system that according to some is a minor disaster and to others successful in creating world-leading health care.