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Using your trademark to build trust and value for your life science company

Wednesday, 13 November, 2019 - 08:00 to 09:30

The trademark is not just a logo, a word or a slogan - it must also have meaning and build trust. The brand is what the customer perceives it to be and can also be part of your business plan to attract investors. Did you know that intangible assets - including your brand - can account for as much as 80% of the value of your business?

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