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Digitalization opens up for new actors within life science

We would like to believe that we can foresee what will be successful. At the same time, history shows that even at our best we can only predict progress occurring incrementally – with minor changes in existing activities. When technologies that handle our challenges in a completely different way appear, we often reject them – since our cognitive ability is based on what we already believe in, and therefore prevent us from understanding its full value.

Björn Arvidsson, Head of Policy and Communications, Roche
Björn Arvidsson
Head of Policy and Communications, Roche